Privacy Policy

This Privacy Policy explains how Chicken Run (“we”, “us”, or “our”) collects, uses, stores, and protects personal data when you access or use chickenrundemo.uk (the “Website”). As an online gambling and casino platform serving users in United Kingdom, we are committed to protecting your privacy and handling your personal information in a transparent and lawful manner. This Policy is designed to meet the requirements of the United Kingdom General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection and gambling regulations.

By registering an account or using our services, you acknowledge that you have read and understood this Privacy Policy. This Policy should be read together with our Terms and Conditions and any other policies referenced on the Website.

Introduction

At Chicken Run, safeguarding your personal data is a fundamental part of providing a safe and responsible online gambling environment. We understand that when you use our Website, you trust us with sensitive information including identity details, payment data, and gaming activity. We are committed to processing this information lawfully, fairly, and transparently, and only for specified and legitimate purposes.

Because we operate in the gambling sector, we are also subject to strict regulatory obligations relating to identity verification, anti-money laundering (AML), fraud prevention, and responsible gambling. These legal duties require us to collect and process certain categories of personal data in addition to the data needed to operate your account and provide Games.

Data Controller Information

For the purposes of data protection law, Chicken Run is the Data Controller responsible for deciding how and why your personal data is processed in connection with the Website.

If you have any questions about this Privacy Policy or how your personal data is handled, you may contact our privacy team through the customer support channels listed on the Website. We will make reasonable efforts to respond to all privacy-related inquiries promptly and in accordance with applicable legal timeframes.

Types of Data We Collect

We collect various categories of personal data depending on how you interact with the Website and our services. This may include identity and contact data such as your full name, date of birth, residential address, email address, and telephone number. We may also collect verification data, including copies of identification documents, proof of address, and other information required to verify your identity and age.

We collect financial data including payment method details, transaction history, deposit and withdrawal records, and information required for anti-money laundering and fraud checks. In addition, we process gaming data, such as your betting history, game preferences, winnings and losses, bonus usage, and responsible gambling indicators.

Technical data is also collected automatically when you use the Website. This includes your IP address, device type, operating system, browser type, log data, and information gathered through cookies and similar tracking technologies. This data helps us maintain security, improve performance, and understand how users interact with our platform.

How We Collect Data

We collect personal data directly from you when you complete registration forms, update your account details, contact customer support, participate in promotions, or engage in Games on the Website. Information provided during identity verification or payment processing is also collected directly from you.

Certain data is collected automatically through the use of cookies, server logs, and analytics tools when you browse or use the Website. These technologies help us track gameplay activity, session information, and user behaviour in order to improve our services and ensure platform security.

We may also receive data from third-party sources, including identity verification providers, payment processors, fraud prevention agencies, marketing partners, and publicly available databases. This is particularly important for meeting legal and regulatory obligations related to age verification, AML compliance, and responsible gambling.

Purposes and Legal Basis for Processing

We process your personal data for several specific purposes and always rely on a lawful basis under the UK GDPR. A primary basis is contractual necessity, which allows us to process your data to create and manage your account, process transactions, and provide access to Games and related services.

We also process data to comply with legal obligations, including gambling regulations, licensing conditions, anti-money laundering laws, fraud prevention requirements, and responsible gambling duties. In certain cases, we rely on our legitimate interests, such as maintaining the security of our systems, preventing abuse of promotions, improving our services, and conducting internal analytics, provided these interests do not override your fundamental rights and freedoms.

Where required, we rely on your consent, particularly in relation to certain marketing communications and the use of non-essential cookies. You have the right to withdraw consent at any time, although this will not affect the lawfulness of processing carried out before withdrawal.

How We Use Your Data

Your data is used to manage your account, verify your identity and age, process deposits and withdrawals, and enable you to participate in Games. We also use your data to monitor gameplay for fairness, detect suspicious or fraudulent activity, and implement responsible gambling measures designed to protect vulnerable players.

Customer support teams use your information to respond to inquiries, resolve complaints, and provide technical assistance. We may analyse user behaviour and gameplay data to improve our products, enhance user experience, and develop new features.

Where permitted by law and based on your preferences, we may use your contact details to send you marketing communications about promotions, bonuses, and new Games. You can opt out of marketing at any time through your account settings or by following unsubscribe instructions in our messages.

Data Sharing and Third Parties

We may share your personal data with carefully selected third-party service providers who support the operation of our Website. These include payment processors, identity verification services, fraud prevention agencies, IT and hosting providers, customer support platforms, and marketing service providers. These partners are contractually bound to process data only on our instructions and to apply appropriate security measures.

We may also share information with regulatory authorities, law enforcement agencies, and licensing bodies where required by law or to comply with our legal and regulatory obligations. In the context of responsible gambling, we may share data with relevant organisations involved in player protection and exclusion schemes.

We do not sell your personal data to third parties. Any data sharing is carried out in accordance with applicable data protection laws and only to the extent necessary for legitimate and lawful purposes.

International Data Transfers

In some cases, your personal data may be transferred to and processed in countries outside the United Kingdom. Where such transfers occur, we ensure that appropriate safeguards are in place to protect your data, such as the use of UK-approved Standard Contractual Clauses, adequacy regulations, or other legally recognised transfer mechanisms.

We take reasonable steps to ensure that any international recipient of your personal data provides a level of protection that is essentially equivalent to that required under United Kingdom data protection law.

Data Retention Periods

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, regulatory, and accounting requirements. Account and transaction data may be retained for several years after account closure in order to comply with gambling regulations, anti-money laundering laws, and fraud prevention obligations.

Where data is no longer required, we will securely delete or anonymise it. Retention periods may vary depending on the type of data and the legal obligations that apply to us as a gambling operator.

Your Rights Under GDPR

Under the UK GDPR, you have a number of important rights regarding your personal data. These include the right to access your data, the right to rectify inaccurate or incomplete information, and the right to request erasure of your data in certain circumstances.

You also have the right to restrict processing, to object to certain types of processing (including direct marketing), and to request data portability where processing is based on consent or contract and carried out by automated means. To exercise any of these rights, you may contact us through the support channels on the Website. We may need to verify your identity before fulfilling your request.

Cookies and Tracking

We use cookies and similar technologies to ensure the Website functions correctly, to remember your preferences, to analyse traffic, and to personalise content and marketing. Some cookies are strictly necessary for the operation of the Website, while others are used for analytics or advertising purposes.

You can manage your cookie preferences through your browser settings or through any cookie management tools provided on the Website. Disabling certain cookies may affect the functionality or performance of some features.

Data Security Measures

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration. These measures include encryption, secure servers, access controls, staff training, and regular security assessments.

While we take data security seriously, no system can be guaranteed to be completely secure. We therefore encourage users to keep their login credentials confidential and to notify us immediately if they suspect unauthorised access to their account.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, or our business practices. The most recent version will always be published on the Website, and where appropriate, we will notify you of significant changes through email or on-site notifications.

Your continued use of the Website after any updates indicates your acceptance of the revised Privacy Policy.

Contact and Complaints

If you have concerns about how your personal data is handled, we encourage you to contact us first so we can try to resolve the issue. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters, if you believe your rights have been violated.

We are committed to cooperating with data protection authorities and resolving complaints in a fair and timely manner.